SUMMACODE FOUNDER, ERIC CRAWFORD
There's an old sales saying: "sell the sizzle, not the steak." Which means to succeed, you must know how to craft a visceral longing for your product—and not just expect to win because you have a great product.
Imagine a fancy steakhouse with an open grill, and everyone hears the sizzle and smells the steak on the grill, that makes you want to buy the steak without ever knowing anything technically about the meat—or the other options on the menu.
In today's world, if you want to have sustained strategic success, you need to hit on both sides of the equation really strategically. People want to experience that sizzle, but they also want to know about the steak. It's not luck, it's a system.
The thing is, you can have the best product in your space with the smartest people. But if no one’s paying attention, none of it matters. Likewise, you can create a lot of buzz and drop loads of money into marketing, but in a crowded market you have to be able to back it up.
The hard truth? Being great isn't enough. You have to look, sound, and be great all at the same time. Like everything these days, the stakes are higher for success (pun intended).
The difference between mediocre brands and brands that break through are often the skills of the people on the front lines building and selling the brand.
At SummaCode, we help you sell the sizzle AND the steak. That means doing both—and positioning it in a way that commands attention, builds credibility, and closes bigger and more strategic deals.
Simply put: if you're serious about hitting your goals, you likely already have key verticals and top prospects in mind that you want to win. Our job is to help you reach them faster and do better / bigger deals—with tighter messaging, sharper positioning, and a smarter strategies.
We help you:
Whether you’re entering a new space or just tired of blending in, we’re here to help you stand out and win.
Great products deserve great results. Don't develop a great offering and then go without a great strategy to punch it across the goal line. Let’s create some sizzle AND let's sell some steak.